You're driving your vehicle down to your favorite spot at the beach to "clear your head" and get some sorely needed fresh air.
What are you looking at ?? The steering wheel, speedo, hood ornament or are you carefully focused on the road itself about a mile out?
The analogy is obvious - any focus other than way down the road will spell disaster. Aren't our businesses just like that ?
If we don't keep a long term perspective, the "events" of the day may well bring destruction to our well crafted business plan. Short term bumps in the road have a great way of making our "end game" very cloudy.
KEEP a sharp eye on what's important today, but NEVER, EVER lose sight of the big picture, the long view.
Friday, October 23, 2009
Monday, October 5, 2009
Are there any customers out there ???
There are three types of customers in today's marketplace:
1. The first group is "frozen." I call them tramatized - they're still in denial over the challenges. Quite simply, they're NOT spending money. The more discretionary your product is, the larger this group will be.
2. The "vast middle" - probably the largest group of consumers are, to be sure, IN PAIN, yet spending money. Not nearly at the same levels & LOOKING FOR BARGAINS, but still spending.
3. The "well-off'ers" - Top 5% who continue to spend at pre-recession levels, more selectively, but still spending.
DETERMINE who's your customer, make a COMPELLING OFFER to motivate....
and communicate that message efficiently.
Customers are out there, but they're wanting strong reasons to be separated from their money. Give 'em GREAT VALUE and they'll come running.
Wanna bounce an idea off Fred ?? Call 310-991-7098
1. The first group is "frozen." I call them tramatized - they're still in denial over the challenges. Quite simply, they're NOT spending money. The more discretionary your product is, the larger this group will be.
2. The "vast middle" - probably the largest group of consumers are, to be sure, IN PAIN, yet spending money. Not nearly at the same levels & LOOKING FOR BARGAINS, but still spending.
3. The "well-off'ers" - Top 5% who continue to spend at pre-recession levels, more selectively, but still spending.
DETERMINE who's your customer, make a COMPELLING OFFER to motivate....
and communicate that message efficiently.
Customers are out there, but they're wanting strong reasons to be separated from their money. Give 'em GREAT VALUE and they'll come running.
Wanna bounce an idea off Fred ?? Call 310-991-7098
Thursday, September 17, 2009
Don't lose your place in line !!
We're all tempted - business slows up, "I've got to cut expenses and there goes the marketing budget RIGHT OUT THE WINDOW !
Take a deep breath, and realize - the very blood flow of any business is its NEW BUSINESS. Stop the flow of water, underground or otherwise, to any lake and "wah la" - the DEAD sea !!
So, determine a workable number for your monthly outreach and stay with it:
TARGET well
OFFER a compelling opportunity
Carefully SELECT how you distribute your message
STAY the course
You started your business for the long haul - now, make your decisions with the long haul in mind.
Wanna bounce a marketing idea off someone new - CALL Fred @ 310-991-7098
Take a deep breath, and realize - the very blood flow of any business is its NEW BUSINESS. Stop the flow of water, underground or otherwise, to any lake and "wah la" - the DEAD sea !!
So, determine a workable number for your monthly outreach and stay with it:
TARGET well
OFFER a compelling opportunity
Carefully SELECT how you distribute your message
STAY the course
You started your business for the long haul - now, make your decisions with the long haul in mind.
Wanna bounce a marketing idea off someone new - CALL Fred @ 310-991-7098
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