Just today, Bloomberg reported the following:
May 17 (Bloomberg) -- Yale University and the University of Pennsylvania are leading a rebound in contributions to colleges as donors who held back during the recession are writing checks again following two years of a rising stock market.
Read more: http://noir.bloomberg.com/apps/news?pid=20601109&sid=anC8AHf7aPSM&pos=11
So, at least we know, those who have money are getting back to normal. Well, these are some real marketing lessons here:
1. First, people with money still have money, so if they're your target, go for it with gusto.
2. If your client or customer profile is more modest, get your plans ready to go for it. After all, first one in, on a recovery, gets the lion's share of market share when the dollars are flowing.
Playing catch up in sports or marketing is a real bad deal.......a bummer on steroids!
So, refine your customer, define his needs and message your services that meets his needs....oh, and hire some additional "intake" associates.
If you want to "bounce" a marketing idea you have off me, call Fred Taylor @ GTG Marketing @ 301-991-7098. And by the way, if your product is regional and big ticket, radio's the way to go [That's 25 years experience talking!] That's 310-991-7098
Tuesday, May 17, 2011
Tuesday, February 15, 2011
What on earth are you waiting for ??
In a recent Bloomberg article a couple weeks ago, they said: " Consumer spending, which accounts for more than two-thirds of U.S. economic activity grew at a 4.4% rate in the final three months of last year - the fastest pace since the first quarter of 2006."
It's time to smell the roses. Every vendor, colleague and businessman I talk to is optimistic, albeit cauciously optimistic. So, don't you think it's time to get in the game.
No one who's ever played sports likes to play "catch up" in a game. Why do it in marketing? If you're not aggressively going after new clients right now, what on earth are you waiting for??
Companies that get a jump on the market will reap GREAT REWARDS in market share and revenues. If you've ever considered radio, give GTG Marketing a call at 310-991-7098. We do effective direct response radio marketing programs to generate tangible, measureable RESULTS.
Or learn more at.... http://gtgmarketing.com
It's time to smell the roses. Every vendor, colleague and businessman I talk to is optimistic, albeit cauciously optimistic. So, don't you think it's time to get in the game.
No one who's ever played sports likes to play "catch up" in a game. Why do it in marketing? If you're not aggressively going after new clients right now, what on earth are you waiting for??
Companies that get a jump on the market will reap GREAT REWARDS in market share and revenues. If you've ever considered radio, give GTG Marketing a call at 310-991-7098. We do effective direct response radio marketing programs to generate tangible, measureable RESULTS.
Or learn more at.... http://gtgmarketing.com
Subscribe to:
Posts (Atom)
